![]() And I’m proud to be able to say he was our first guy to jump on board.” “It’s not what we’re doing or what I’m doing,” Clifford said, “it’s about what Ji’Ayir came from to now where he’s at, being able to impact a dude like that. Its clients include Nittany Lions receiver Ji’Ayir Brown. “Having an opportunity to change other peoples’ lives, that’s what’s cool about NIL,” said Penn State quarterback Sean Clifford, who founded Limitless NIL, which is believed to be the first agency created by an athlete to help other athletes. More than 50 players have a valuation of at least $500,000, with most of those playing in the SEC and Big Ten. Twelve college players have a valuation of at least $1 million entering this season, according to On3, a platform that uses an algorithm to factor such things as social media reach to project NIL worth. Rarely do deals exceed $1,000.īut for premier position players at marquee programs, with NFL potential and huge social media followings, the money on the table can be life-changing. The vast majority are relatively modest - perhaps $50 for a tweet or $100 for an autograph signing on platforms such as Cameo, vidsig and Engage. It’s almost impossible to determine how much players are earning from NIL deals, in part because reporting rules differ from state to state. “I think we are well into the seven figures with all of our collectives,” said Morgan Frazier, a former gymnast at Florida and now the general counsel for Student Athlete NIL, which operates collectives at Penn State and several other schools.Īsked where the majority of money is going, she replied: “Overall, definitely football.” Texas Tech boosters have formed The Matador Club collective, which says it is signing all 85 scholarship players and 20 walk-ons to $25,000 contracts this season in return for appearing at club events and doing a certain amount of community service. The Foundation, a third-party collective at Ohio State, says it has raised more than $500,000 for Stroud, running back TreVeyon Henderson, wide receiver Jaxon Smith-Njigba and cornerback Denzel Burke. Some are organized by schools and others by boosters acting on their own, but both distribute money gathered from businesses and donors for everything from endorsements to meet-and-greets and charitable work. ![]() “It’s just good that players have control now when it comes to money.”Īlong with deals signed by individual athletes, collectives have become a major player in the NIL landscape. ![]() “They should have made a killing,” added Stroud, who also works with Value City Furniture, Designer Shoe Warehouse and the trading card company Onyx Authenticated. The largest and most prominent deals are going to individual athletes who have successfully leveraged their exceptional ability, potential, influence and exposure: Young’s portfolio is believed to have exceeded $1 million before he ever took a snap for the Crimson Tide, while Alabama teammate Will Anderson signed an NIL deal that allows one of the nation’s best linebackers to drive a $120,000 Porsche Cayenne GTS. Of the estimated $1.14 billion that will be poured into the pockets of athletes in Year 2, the NIL platform Opendorse predicts nearly half of it will be spent on the gridiron. You couldn’t get this deal.’ But you do notice the NIL deals that other guys are getting.”Ĭollege football has witnessed the biggest impact from NIL legislation, though athletes in all sports have tapped into the sudden cash flow. “It’s never like, a competition, like, ‘Oh, I got this much more money than you did. “As far as NIL goes in the locker room, you see stuff, but no one ever talks about it,” Oklahoma wide receiver Marvin Mims admitted. ![]()
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